CDS Publishes 2 Case Studies Revealing Online Catalog ROI

“How Long to ROI on an Industrial Online Catalog?”

San Jose, CA, May 28, 2014. CDS (CDS Visual), a leading provider of 3D Catalog & eCommerce solutions that get industrial products found, designed-in, and purchased, today announced the publication of two case studies revealing ROI of its Catalog as a Service™ solution.

“How long it takes for an Industrial Online Catalog to yield a return on investment is a key question for Industrial Suppliers. These two new case studies on CDS Catalog as a Service provide examples of what can be achieved in just 3 or 4 months,” said John Major, CEO of CDS.

1. RTS Cutting Tools, Inc. is a market leader in providing special custom cutting tools to hydraulics, automotive, aerospace, appliance, and manufacturing companies. They had an old website that no longer satisfied the needs of modern customers especially with respect to search. RTS commissioned a new website and catalog including faceted search. “In just the first 4 months we’ve received enough online orders to pay for the cost of the site. The assistance of the site has also helped our salespeople close other offline orders so we are on track to achieve the ROI we hoped for.” Sal Garbarino, Sales and Marketing Manager, RTS Cutting Tools.

2. Global Tooling Solutions (GTS) is the home of Gator Lathe Chucks and Talon Precision Tooling. They needed an online product catalog with excellent part search capabilities, short-listed two suppliers with industrial product specific catalogs and selected CDS. Their new website and catalog resulted in a dramatically improved representation of GTS online. Conversion numbers are up – phone calls, RFQs, form submissions, etc. and visitors are up by over 50%. “The site launched last November and I can say that it paid for itself in new business within 3 months. This has yielded the fastest and best ROI of any marketing investment I have ever made!” Karl Ganshirt, GTS President.

John Major added, “In both of these cases CDS was delighted to work with TopSpot Internet Marketing Solutions who built the websites. CDS and TopSpot frequently work closely together when Catalogs, CAD downloads or Configurators are required for industrial supplier websites. As product selection and buying continues to change and evolve, sales and marketing organizations need to continually come up with ways to get in front of the selection and buying cycle. GTS and RTS have done just that and although we can't guarantee every industrial client will achieve the same rapid return these case studies prove what is possible - please call us to discuss your particular circumstances.”

CDS helps grow sales and strengthen customer loyalty for its clients through interactive online product catalogs, ecommerce, 3D CAD & BIM model delivery and product configurator solutions.

About TopSpot Internet Marketing Solutions

Started in 2003, TopSpot is one of the fastest growing search marketing firms in Houston, now boasting 70 plus employees and over 630 customers. From the beginning TopSpot focused on addressing the industry’s biggest issues, such as accountability and consistency, and how to correct them. As such, TopSpot maintains one the highest retention rates in the industry. As a measure to the team’s commitment, they were selected as one of only 18Anchor Google Premier SMB Partners and recognized as one of Houston’s fastest growing companies. For more information please call 888-361-3705 or visit them online at

About CDS (CDS Visual, Inc.)

CDS serves Industrial Suppliers by providing them with 3D Catalog & eCommerce solutions that get their products found, designed-in, and purchased. Founded in 2005 with headquarters in San Jose, CA, CDS enables building product and industrial parts manufacturers and their distributors to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS Catalog as a Service™ and CAD as a Service™ solutions include the CDS ModelServer™, CDS Catalog™, and CDS Configurator™ products. CDS’s skilled and experienced professional services team provides CAD modeling and implementation services for the successful deployment of CDS SaaS solutions. The company’s customers include the world’s leading manufacturers and distributors in the building products, high tech and industrial manufacturing industries. For more information call +1.408.550.8820 or visit

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Brian Campbell, CDS


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