CDS Catalog Faceted Search Solution Selected by Western Rubber

CDS (CDS Visual), a leading provider of online product catalog solutions for industrial suppliers, today announced that Western Rubber & Supply, Inc. has selected its SaaS Catalog solution.

Western Rubber & Supply, Inc. is a Livermore, CA based producer of quality rubber products for the OEM marketplace. "The Internet has changed industrial product sourcing – designers usually research products online before they even call potential suppliers – to ensure Western Rubber remains in contention, each of our products need to be easily found online. Western Rubber already uses the CDS Catalog and CDS ModelServer SaaS solution for the products with downloadable CAD models and now we've decided to use the CDS faceted search tool for all the product search on our website. With the help of PixelMEDIA we evaluated several vendors and chose the CDS solution including the new faceted search", said Rick MacKirdy, President of Western Rubber & Supply, Inc. Jim Dufresne of PixelMEDIA added, "PixelMEDIA and CDS are going to do a full website integration so Western Rubber will have faceted search on all their products and have all their product pages indexed."

"We're delighted to have been selected by Western Rubber and PixelMEDIA," said John Major, CEO CDS. "As product selection and buying continues to change and evolve, sales and marketing organizations need to continually come up with ways to get in front of the selection and buying cycle. Western Rubber is doing just that, via an online product catalog including faceted search and CAD downloads that ensure their products both are readily found online and then get designed-in. The downloadable product CAD models save designers and buyers time and enable the products to be designed-in easily and quickly. Of the many types of online marketing content (e.g. white papers, case studies, brochures, videos, demos, recorded webinars, reviews, CAD model downloads, etc.) only one is known to lead to a sale nearly 50% of the time! CAD downloads may be the most effective online marketing tool available to industrial suppliers."

CDS helps grow sales and strengthen customer loyalty for its clients through interactive online product catalogs, ecommerce, 3D CAD & BIM model delivery and product configurator solutions.

About Western Rubber & Supply, Inc.

For more than 30 years, Western Rubber & Supply, Inc. (WRS) has produced quality rubber products for the OEM marketplace. WRS is an AS9100:2009, Rev. C certified organization that's become a leading manufacturer and distributor of engineered solutions. Customers have been drawn to our quality, efficiency and competitive prices, and have stayed for the service. We are experienced in handling a wide variety of rubber and plastic products for a diverse range of industries. For more information, visit, call +1.925.960.8700 or email

About PixelMEDIA

Founded in 1994, PixelMEDIA offers a diverse range of professional services including web and mobile solutions, application design and development, user interface design, multimedia design, website hosting, and digital marketing. PixelMEDIA provides the strategic, creative, and technical expertise needed to increase revenue opportunities and reduce costs. PixelMEDIA's customers include industry leaders such as ECCO Shoes, Bauer Hockey, Skillsoft, and Logica. For more information visit or call +1.603.430.2033.

About CDS (CDS Visual, Inc.)

CDS is a leading SaaS provider of product search, configuration, and online CAD solutions for manufacturers and distributors. Founded in 2005 with headquarters in San Jose, CA, CDS enables building product and industrial parts manufacturers and their distributors to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS SaaS solutions include the CDS Content Manager™, CDS ModelServer™, CDS Catalog™, and CDS CAD Configurator™. CDS's skilled and experienced professional services team provides CAD modeling and implementation services for the successful deployment of CDS SaaS solutions. The company's customers include the world's leading manufacturers and distributors in the building products, high tech and industrial manufacturing industries. For more information call +1.408.550.8820 or by visiting

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