CDS Case Study on Fenner Drives Success with Online CAD Downloads - Generating 600-900 Qualified Leads per Month

San Jose, CA.CDS (CDS Visual, Inc.), a leading provider of online Software as a Service (Saas) solutions for industrial suppliers, announced today the availability of a case study about the online challenges faced by Fenner Drives and how the CDS ModelServer CAD download solution was able solve these challenges and deliver measureable business results.

Fenner Drives is a worldwide leader in the design and manufacture of added-value, problem solving products for power transmission, motion transfer and conveying applications. “Industrial product selection and procurement has changed – our customers now research and select products online. Our website is for people to find and learn about our products,” said Frank Fatato, VP of Product Management, Fenner Drives. “The CDS solution has been a great success and plays a key role in our new website. CAD downloads are driving huge traffic to our website. We are seeing more and more downloads – already 600-900 per month – and we regard all of these as qualified sales leads (the CAD download is a qualifier that turns a contact into a prospect). For our sales team these leads can be from new prospects or from existing customers, alerting us to the start of new projects.”

“We’re absolutely delighted with the immediate success Fenner Drives has experienced with their CDS ModelServer Solution,” said John Major, CEO of CDS Visual. “Product selection and buying has changed and Fenner Drives has adapted and leveraged the change to their competitive advantage. Through our CDS ModelServer technology they are saving designers and buyers time, allowing their products to be designed-in quickly and easily and generating large numbers of qualified sales leads.”

CDS provides SaaS Solutions for industrial suppliers and distributors that deliver increased sales and strengthen customer loyalty through interactive online catalogs, ecommerce, 3D CAD model delivery and product configurators.

About Fenner Drives

Fenner Drives is a worldwide leader in the design and manufacture of added-value, problem solving products for the power transmission, motion transfer and conveying applications. With over 200 employees and ISO 9001 certified production facilities in Manheim, PA and Wilmington, NC, Fenner has a wealth of manufacturing, technical, and commercial expertise.

Fenner Drives is a division of Fenner PLC. With over 4,500 employees worldwide, Fenner PLC is a leading global provider of local, engineered solutions for performance critical applications. For more information, please visit or call +1-800-243-3374.

About CDS (CDS Visual, Inc.)

CDS is a leading SaaS provider of product search, configuration, and online CAD solutions for manufacturers and distributors. Founded in 2005 with headquarters in San Jose, CA, CDS enables building product and industrial parts manufacturers and their distributors to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS SaaS solutions include the CDS Content Manager™, CDS ModelServer™, CDS Catalog™, and CDS Configurator™. CDS’s skilled and experienced professional services team provides CAD modeling and implementation services for the successful deployment of CDS SaaS solutions. The company’s customers include the world’s leading manufacturers and distributors in the building products, high tech and industrial manufacturing industries. For more information, CDS can be reached at 408.550.8820 or by

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Brian Campbell

CDS 408-550-8824

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