Catalog Data Solutions Publishes Brother International Case Study
CAD Model Downloads Speed Up Gearmotor and Reducer Sales Cycles
CDS Visual (CDS), a leading provider of online solutions for industrial suppliers, has published a case study (view it at www.catalogdatasolutions.com) that explains how Brother International identified their challenges, chose and implemented a thoroughly up-to-date solution and achieved amazing results including seeing a faster sales cycle within the first few months.
“The products being promoted through the CDS solutions are Brother's Mini, Water Resistant Mini, Mid and F3 Series Gearmotors and Reducers designed in response to the industrial demand for smaller, lighter, more reliable, and energy efficient power transmission The CDS solution has been an overwhelming success – it’s now much easier for designers to narrow down their search to the right product quickly and immediately find and download the associated CAD model,” said Garett Dorman, National Operations Manager, Brother. ”Customer feedback has been extremely positive, they say it’s easy to find and get everything one place. Overall we’re delighted with the models CDS built for us, the ease of use of the parametric product search and CAD download experience for our customers as well as the flexibility, adaptability and support we receive from CDS. With the first few months we’ve generated 2-3 new small-medium sized OEMs. We don’t usually get designed-in that quickly so we are already seeing a faster sales cycle.”
“We’re delighted that the CDS CAD download solution is proving so successful for Brother,” said John Major, CEO CDS Visual. “As Garett and his team recognized the industrial sourcing and buying process has changed, designers now research and select products online. To ensure they are in contention, suppliers’ online content needs to influence that online research by being readily found and intuitively searchable using the industrial parameters of the designer and then downloadable for direct inclusion within a CAD model. Of the many types of online marketing content (e.g. white papers, case studies, brochures, videos, demos, recorded webinars, reviews, CAD model downloads, etc.) only one is known to lead to a sale nearly 50% of the time! CAD downloads may be the most efficient online marketing tool available.”
CDS Visual helps industrial suppliers and distributors grow sales and strengthen customer loyalty through interactive online catalogs, ecommerce, 3D CAD model delivery and product configurator solutions.
About Brother International Corporation
Brother International Corporation is one of the premier providers of products for printing, sewing, machine tools and gearmotors. Our U.S.A. corporate office, located in Bridgewater, New Jersey, was established in the US on April 21, 1954 and markets many industrial products, home appliances, and business products manufactured by its parent company, Brother Industries, Ltd., of Nagoya, Japan. With revenues of approximately $1.5 billion in fiscal year 2006, Brother and its subsidiaries employ over 1,100 people in the Americas. For more information visit http://www.brother-usa.com.
About CDS Visual, Inc. (CDS)
CDS Visual, Inc. is a leading SaaS provider of product search, configuration, and online CAD solutions for Manufacturers and Distributors. Founded in 2005 with headquarters in San Jose, CA, CDS Visual enables Manufacturers and Distributors to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS SaaS solutions include the CDS ModelServer™, CDS Catalog™, and CDS CAD Configurator™. CDS’s highly skilled and experienced professional services team provides CAD modeling and implementation services for the successful deployment of CDS SaaS solutions. The company’s customers include the world’s leading manufacturers and distributors in the High Tech, Industrial Manufacturing and AEC industries. For more information CDS can be reached at 408.550.8820 or by visiting www.catalogdatasolutions.com.