Catalog Data Solutions Catalog Announces Solution Integration with Selltis CRM

Joint Solution Enables AST Bearings to Close Marketing/Sales Loop

San Jose, CA, October 16,2010. CDS Visual (CDS), a leading provider of online solutions for industrial suppliers, today announced the successful integration of its online catalog and CAD download solution with the Selltis CRM solution to enable the occurrence of online marketing events (e.g. a CAD model viewing, CAD downloads, and Request for Quote (RFQ)) to be reported and captured within AST Bearing’s Selltis CRM system.

Selltis, LLC develops implements and supports Selltis CRM (Customer Relationship Management) software solutions specifically designed for the industrial market. “When our joint customer, AST® Bearings (a premier supplier of miniature and precision bearing products) added the CDS Catalog and CDS ModelServer Solutions to their new website (to present and aid online selection of products and CAD model downloads) they asked us to integrate our solutions, said Kent L. Oufnac, Selltis Implementation & Training. “It was quick and easy to work with the CDS team – they implemented a custom web service integration that sends event alerts to Selltis CRM and by keying off the user’s email address we record the events in the correct customer records.”

“By integrating our CDS and Selltis solutions we are able to close the marketing and sales loop – now we can seamlessly track which marketing activities, including online ones, lead to sales,” said Paul Wharton, Director of Marketing, AST Bearings. “We are delighted with the responsiveness and technical ability of both CDS and Selltis in achieving this key capability.”

“AST Bearings is demonstrating thought leadership in the bearing industry and their implementation of this online technology is the most thorough and extensive we’ve seen to date,” said John Major, CEO CDS Visual. “It’s been a pleasure to work with Selltis on the integration with their CRM system and this has provided another proof point for the ease and speed with which the CDS applications can be integrated with other technology vendor solutions.

About AST Bearings, LLC

Founded in 1963, AST® Bearings, LLC is an ISO 9001:2008 certified company and a value-added supplier of a wide selection of miniature bearings and precision ball bearing products. The company maintains an extensive inventory of superior quality bushings, rod ends, roller and linear bearings, custom cost efficient sub-assembly products and much more. AST maintains two warehouses to ensure availability and “just-in-time” delivery to customers across the US and internationally. AST also provides inventory management services, expert engineering and design services, in addition to failure analyses and re-lubrication services in clean rooms with Class-100 workbenches at its headquarters in Montville, New Jersey. For additional information, visit the company online at:

About Selltis, LLC

Selltis, LLC develops implements and supports Selltis CRM (Customer Relationship Management) and PRM (Partner Relationship Management) software solutions for the industrial market. Selltis unites all members of an industrial sales team and their channel partners through a comprehensive sales automation solution that improves team sales, productivity and profits. For more information call 985-727-3455 or visit

About CDS Visual, Inc. (CDS)

CDS Visual, Inc. is a leading SaaS provider of product search, configuration, and online CAD solutions for Industrial Suppliers. Founded in 2005 with headquarters in San Jose, CA, CDS Visual enables Industrial Suppliers to increase sales by enabling their products to be specified into new designs, improve website conversion rates, generate high quality sales leads, and improve customer service. CDS SaaS solutions include the CDS ModelServer™, CDS Catalog™, and CDS CAD Configurator™. CDS’s highly skilled and experienced professional services team provides implementation services for the successful deployment of CDS SaaS solutions. The company’s customers include the world’s leading manufacturers and distributors in the High Tech and Industrial Manufacturing industries. For more information CDS can be reached at 408.550.8820 or by visiting