CDS Customer ASK Products Wins Major New Account with CAD Downloads

ASK Products wins $1.6M in annual sales from Caterpillar

San Jose, CA, November 12, 2008 - CDS Visual (CDS), a leading provider of online product selection tools for industrial suppliers and distributors, today announced that ASK Products is successfully winning major new customers and business via the CDS CAD model download solution.

ASK Products is an Aurora, Illinois based manufacturer of power and grounding terminations. Following up on customer CAD downloads to confirm satisfaction is enabling ASK Products to build new customer relationships. “We call out of courtesy and talk to the real decision makers, the design engineers - we then understand their real needs and by meeting them earn new business. For example, we’ve tried for years to be a supplier to Caterpillar, finally CAD downloads provided the breakthrough because of the ease of obtaining them from our website catalog/configurator” said Steve Kase, CEO ASK Products. “We’re also responding to multiple new enquires from European and Japanese companies that are using CAD downloads from our website and we use it to train all our sales reps who, in turn, use it to train our customers.”

“We are delighted by ASK Products business success facilitated by our online Catalog/Configuration and CAD download solution”, said John Major, CEO CDS Visual, “ASK Product’s competitors currently have nothing like it and ASK’s success underlines the importance of online product selection and CAD model downloads as sales and marketing tools for all industrial suppliers.”

About ASK Products
ASK Products manufactures and distributes high voltage electrical lugs and connectors for power and grounding applications in the Automotive and Truck, Telecom, and Off Road/OEM industries. Its products are also widely used in and meet specifications for Military/TACOM/Navy applications. For more information visit the company’s web site at

About CDS Visual (CDS)

Founded in 2005 with headquarters in San Jose, CA and a local sales office in Boston, MA CDS Visual enables industrial suppliers to convert more of their website visitors into customers. CDS interactive online solutions streamline sales of standard components and complex industrial products. CDS online catalog and product configurator deliver the technical information needed for industrial products to be specified into new engineering designs including CAD drawings for standard and configured products. For more information, visit