One of the biggest challenges associated with online shopping is that a buyer cannot hold and feel a product. Instead, they have to contend with viewing the product image online. Thanks to AR and 3D visualization technology, however, ecommerce platforms can now create interactive experience across various devices that can help engage your customers and…

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Historically, brands had been more focused on selling products than providing their customers with an amazing experience. However, this trend is now changing. According to research by Gallup, about 71% of B2B companies risk losing their customers due to low customer engagement and lack of emotional and psychological attachment. With so many options available today,…

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When it comes to online buying, one of the most challenging prospects that marketing and sales departments face is the accurate communication of product specifications and features to an increasingly smart and quality-conscious customer base. This holds true for complex and configurable products. Businesses understand that visual content plays a huge role in developing customer…

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3D Rendering of a Living Room

According to Statista, about 2.14 billion people are expected to buy goods and services online. However, online shopping also comes with various challenges, the biggest of which is the inability for a customer to hold and feel a product before placing an order. This may result in decreased customer confidence, which can cause dissonance when…

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Interactive 3D visualization is one of the best ways to answer one of the most pressing customer questions, “Will I get the exact product that I want?” Customers consider various elements of a product when they are making their purchase decisions. This includes seeing the product, feeling it, and removing all doubt before deciding to…

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Human attention is a limited and valuable resource. If businesses want prospective buyers to come to them, they need to grab their attention. However, that is easier said than done. Post-purchase dissonance is at an all-time high these days. According to David Sobie, the CEO of Happy Returns, about 15 to 40 percent of all…

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AR shopping

Online shopping has been increasing steadily for years now but exploded in 2020. Brick and mortar stores have faced a lot of challenges during the pandemic. Customers do not just visit physical stores for discounts and good deals anymore; instead, they want a positive experience more than anything else. Augmented Reality is helping us reimagine…

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An estimated 67% of customers say that product images are more important for them than product descriptions when they are buying a product, according to a survey by Lumina Datamatics. This stat is just one out of dozens that point to the power of product images in an e-commerce platform. This is the reason why…

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