Today’s customers are no longer happy with the one-size-fits-all model. Instead, they are expecting bigger and better customizations and options for products and services. According to a YouGov survey, at least 25% of customers say that they’ve purchased personalized products for themselves or for someone else. In addition, about 30% of customers also expressed interest…

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Augmented Reality

Whether we like it or not, the coronavirus is here to stay for the foreseeable future. However, life must go on and hence many businesses have changed the way they work, indefinitely or even permanently. The trend towards remote, adaptable and a more distributed workforce was already noticeable; however, the pandemic has accelerated this transition…

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In more recent times, online shopping brings convenience, competitive prices, and quick delivery as well as larger and more in-depth catalogs. In the past, manufacturers have marketed their products through traditional printed catalogs, which showed the basics: photo, part numbers, dimensions, descriptions, pricing, and ordering information for every product. These catalogs would be referenced by…

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Augmented Reality is a highly innovative, state-of-the-art technology that allows businesses to bring their digital products to life. The retail and entertainment industries have been making money using this highly engaging technology since way before Pokemon Go came out in 2016. Today, Augmented Reality can be used on household devices like your tablet and smartphone.…

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3D Product Visualization

Even though you have an impeccably made product, have you been experiencing a reduction in web traffic and loss in sales? What could be the matter? There is a myriad of reasons why your prospects are favoring your competitors — including outdated product visualization and customer experience. As an e-commerce store’s owner, you need to…

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photorealistic imagery for ecommerce

The B2B sales market has become increasingly trickier to tap into and the pandemic has only added to the B2B seller’s challenges. The B2B buyer no longer wants to listen to an elaborate sales pitch. Instead, they want to learn about the product they are purchasing, reading through product manuals has become a thing of…

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product-specific images

One cannot brush aside the importance of using high quality product images for your e-commerce. Whether you have a B2B or B2C focused business, product image quality plays a crucial role in influencing (and enticing) customers. To generate product-specific images, there are multiple options including hiring a professional photographer or leveraging photorealistic image rendering. These…

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B2B vs B2C Visual Configuration

Over the past few years, the rapid rise in the popularity of e-commerce and an increasing customer preference for personalization has led to a revolution in visualization technology. Today, you have e-commerce giants such as Amazon investing in new rising startups. Meanwhile, other established players are bringing in their own new visual configurators. These developments…

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3D Configurators

Facilitated by the advent of new innovations, the B2B e-commerce industryis currently undergoing a massive revolution. Aided in its expansion by globalization and digitalization of businesses, it is forecasted that its market size, currently at $6.7 trillion, will have grown to nearly triple to $20.9 trillionby the year 2027. Much of the marketplace growth is…

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