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Tips for Improving Customer Experience with a Product Configurator

eCommerce has picked up in the last decade. With new platforms on the rise and the pandemic accelerating their growth, many brick-and-mortar stores are now making the move to the online world. So much so that NASDAQ researchers have predicted that more than 90% of all shopping will be conducted online by 2040.

However, managing an online store is not easy, and gaining a higher market share by attracting customers is an even more challenging task. Perhaps the only way to gain an edge over your competitors is to invest in avenues that improve customer experience. Here, we take a closer look at product configurators and how they can enhance your B2B or B2C platform.

Customer Oriented
Many businesses talk about making their services more customer-oriented but don’t provide any definitive guide for doing so. Customers want their needs to be understood so that they can ascertain whether or not you can deliver on them. However, many customers face difficulties in translating what they need. Having a product configurator may ease these concerns and allow customers to gain a much more interactive shopping experience.

By employing 3D product configurator technology, you provide a space for your customers where they can build their own product specifications that suit their needs. They can visualize their intended product design or configurations and consider their allowable budget before placing an order.

Customer Oriented
Product configurators offer unparalleled control and immersive experiences for your customers. Since ease of use is a metric that affects customer experience and purchase conversions, it is important to implement a product configurator that can handle the complexity of your products.  Independent studies conducted by the Guardian, BBC, and other information centers indicate that online attention spans have seen a decreasing trend, which means that showcasing a product within a short amount of time is of the essence to grab and retain customer’s attention.

Customer Oriented
At the end of the day, consumers want options. They want to explore a product thoroughly before purchasing. A product configurator can offer more than just changing the texture and color of an item, it showcases each different configuration selected as well as pricing specifics. Incorporating augmented reality technology can also give customers an even more immersive experience, showcasing their selections within their own personal surroundings such as a living room or bedroom. Both product configurators and augmented reality add immensely to the shopping experience, offering customers a boost of confidence in the products they’re looking at, helping them through the purchase process.

Error Free
Buggy programs, slow loading images or lack of configuration visuals are one of the many factors that can disengage consumers from your platform and drive away leads. No matter which product configurator you select, make sure that it can integrate seamlessly with your current eCommerce marketplace.

Final Word
Forbes reported increasing investments flowing into product configurators in the online selling markets. Don’t get left behind in this new shift in how businesses conduct themselves. Whether you’re in the service, tech, manufacturing, or e-commerce space, CDS Visual provides you with all product configurator solutions for your business. To learn more about why we’re the best at what we do, visit our website or schedule a free demo of one of our products.

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